Acquisition will add global brand and expands oral care platform overseas.

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November 1, 2016 – LG Household & Health Care, Ltd (CEO: Suk Cha) agreed to acquire the Asia Pacific business of REACH? Brand oral care from Johnson & Johnson PTE LTD , for an undisclosed amount.
Acquisition of REACH? Brand expects to enhance the LG H&H oral care business in the existing markets such as Korea, China, Taiwan, Japan, and Vietnam and the new markets such as Australia, New Zealand, and India.
LG H&H will aggressively advance into the Asian markets and unexplored markets by developing REACH? Brand’s international brand awareness as well as its experience across all oral care products.
The FDI proposed a contemporary definition of ‘Oral Health’ reflecting that it is increasingly recognized as having an impact on overall health as human being’s life expectancy is much longer today.
LG H&H said that the strategy behind the acquisition is that it will be a part of nurturing the oral health business as it makes further R&D investment and expand overseas business.
The global oral care market grew 5% CAGR past 5 years and estimated to be worth USD 40.3 billion in 2015. Fast-growing demand from the emerging market in Asia and the changed perception of expanded meaning of oral health will make further growth going forward.
About REACH? Brand
Created in 1972 by Johnson & Johnson, REACH? Brand became a global oral care brand providing a range of products such as toothbrushes and dental floss.
In Asia Pacific, the brand is today sold in 6 countries and holds trademark rights in 21 countries. In Japan, REACH? Brand is #1 in dental floss with 53% market share.